What does it mean to be a "jack-of-all-trades" producer and podcast strategist? 🃏 with PodVision's Jullian Androkae
Eurowaves #23 Interview
Jullian Androkae is a Romania-based Podcast Creative Strategist and Producer obsessed with creating shows that stand out through their vision and concept. With a design-first background in video and UI/UX, he creates automated production workflows that free the podcasters he works with to prioritize creativity.
He has worked on branded shows for Coca-Cola, TurboTax, and Olaplex, non-profit podcasts for the YBCA San Francisco and ICA Miami, as well as independent shows like CRAFTED. and Podcast Marketing Trends Explained. Jullian co-founded PodVision, a podcast strategy and production agency with a focus on strong show concepts and formats, and helping podcasters scale their productions.
He is also working on launching a newsletter called Open Podcasting, where he advocates for podcast production tools to be more open, while building a Toolkit to add crucial features to existing platforms. Sign up to be one of the first to receive it in your inbox.
You can connect with Jullian on LinkedIn here.
Share a bit about your podcasting journey.
I got my start in podcasting, freelancing during the pandemic while living in the U.S. At the time, I was taking on video, design, or audio projects, and had just completed the Feeling of Teaching audiobook for the wonderful Betsy Burris. This project then evolved into editing the Teaching through Emotions podcast, which I am still working on to this day with you, Andreea, my co-founder! (Editor Note: Yes, me, Andreea Coscai of Eurowaves!)
I have a case of the classic multi-hyphenate syndrome, having been passionate about making things for as long as I can remember. I made logos, websites, music videos, EDM remixes, and more in my time, and like to think of myself as a jack-of-all-trades, always sharpening my tools.
From that first experience, I snowballed into copywriting for a SCRIPPS podcast, booking and producing two podcasts for the YBCA Museum in San Francisco, and handling video and creative strategy for branded shows with FRQNCY Media in Atlanta.
Last year, Andreea and I co-founded our own end-to-end podcasting company, PodVision, where we merge our very complementary skills and passions to make what I’m happy to say are awesome podcasts!
On Behind the Workflow, you discussed designing standout formats and smarter workflows. How do you balance a podcaster’s creative vision with the need for a scalable and sustainable process, especially when working with everyone from indie creators to major brands?
One of the things I love about podcasting is that it’s a young industry. That means that how we make podcasts is always evolving, which has usually meant more people can make better and better shows. To me, that means that beautiful, complex formats like narrative or weekly shows are getting more accessible. But as a small podcasting team, it is crucial to be organized, know your tools, and have a strong way of connecting everything.
Good workflows abstract away the boring, repetitive parts of making a podcast and free up space for everyone involved to be more creative. In 2025, there are many ways to do this, and I’ve elected to use Notion as a base for everything and limit my general podcasting “stack” to a couple of highly collaborative tools. And then there’s AI, which surprisingly, we could do many things without ever resigning to slop.
You’ve emphasized the importance of creating a podcast “ecosystem” beyond just producing great content. What are the basic elements of this ecosystem that you prioritize for podcasters you work with?
Yes! A podcast’s production needs to embrace the team’s natural ways of creating, with compromises, of course. Agree on where you write, chat, record, meet, upload files, and forget about it. Better yet, if you can, connect these platforms in small but meaningful ways. I choose (and suggest) tools that have an API, because that allows me to set up more helpful automations.
One example I love is that I’ve got a workflow that takes emails with recording links and pulls them into a Descript project automatically. On the way there, it does an automatic mixing pass on the audio tracks and pulls the transcript into Notion! Then, in Notion, I have a button that will generate a really good draft of metadata like show notes, resources mentioned, and chapters. This makes such a difference on a weekly show like What Your Therapist Thinks.
Having these tools set, used by everyone, and connected is what I call the ecosystem, and when they fall into the background, working (somewhat) seamlessly, you can focus on matters of creativity and strategy.
AI and automation are a big part of your approach to production, and you’re even developing a “Podcaster’s Toolkit.” What are some of the most common pain points in podcast production workflow, and what are your go-to AI tools or automation strategies to address them?
I’ve wrestled with this question a lot this year and got to talk with talented producers. On one hand, generative AI-slop has monopolized the conversation, and on the other, I’ve noticed a divide between industry standard producers and new-age “tech-bro” platforms. Amidst all this, I feel that podcasters may be losing out the most.
I hate AI-Slop, and it’s very true that the beneficial of automation and AI are going to be boring, in the background, where headlines are firmly allergic to. I see at many podcasting startups genuinely making podcasting better, but my main gripe is that we are experiencing a silo problem. Each platform is building its own garden of features we end up stuck with unless we are ready to painfully change our ecosystem in some way.
I started working on the Toolkit to address these types of issues:
Descript is terrible at mixing audio? Fine, use a plugin from anyone.
Riverside is behind on editing? No worries, click to send your tracks anywhere.
Opus edits better social clips? Here, bring in your project file with edits intact.
All this frustration actually led me to rename the toolkit to the “Open Podcasting Toolkit” because that’s what I think we need: an open standard in podcast production.
How does your “jack-of-all-trades” perspective influence your strategic approach to podcasting?
It’s driven my trajectory through podcasting, making me wear many hats in a short period of time and meet some incredible people in the process, so I would say it is the core of my approach to podcast execution. I’m able to have a strong vision in many steps of our processes. I can give clearer notes when collaborating or leading.
It’s far from being all amazing, all the time, but I can encourage anyone to practice different aspects of podcasting they are unfamiliar with, as they may be surprised, if anything, with how much they enjoyed it.
With your global perspective, what workflow or strategic changes do you think are important for European podcasters to make in order to effectively produce their show and grow their audience?
On the note of openness in Podcasting, I see it as a common value between podcasting and Europeans. So many of the open standards/frameworks I have come to love either have originated or are strongly supported in Europe. Blender, VSTs, VLC, or even Audacity to name a few!
Embracing collaboration and partnerships, sharing workflows, knowledge, and tools, will continue to make podcasting an open industry where podcasters benefit from tools that serve their creativity to the fullest potential.
Show up with your actions and wallets. Use tools that support open podcasting. Choose alternatives (some great ones are made in Europe or elsewhere!) because I think we may find ourselves at a crossroads soon, where platforms may choose how you make your podcast for you.
Share 1-2 podcast recommendations!
My home country, Madagascar, is in the midst of a Gen Z-led Uprising, so it is a great time to check out this great episode of Bar Afrique on the 1947 Uprisings in the Great Island. Sarah Masiyiwa and Line Talla very charismatically taught me things I never knew myself.
A guilty pleasure podcast from my bedroom producer days, this interview with Benny Blanco had me stuck the entire time at 1x speed because I could not get enough of the fireside style story telling of some of the biggest hits ever.
Thank you, Jullian!