Podcasting is not dead. It's going international.

Eurowaves #39

Hi podcasters,

A few updates before we get into today’s issue.

If you’re joining after The Podcast Show, hello and welcome!

Here’s a recap of the people because that’s what it’s about at the end of the day.

I also debriefed TPS with Elsie Escobar on the latest episode of In & Around Podcasting. The biggest takeaway: Podcasting is not dead. It’s going international. The European industry is promising and sought after from the independent level to all the key players.

We kicked off TPS with a Eurowaves meet-up:

Jullian Androkae and I spoke to James Cridland on Podnews Weekly Review about PodVision’s 500,000-download season of What Your Therapist Thinks and the practical launch levers: concept clarity, packaging, artwork and timing.

Now, let’s get into it!

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🇪🇺 Podcasting & Community News 🇪🇺

• 🇪🇺HBO Max is adding Podcasts in Europe. (Source: Podnews Weekly Review)

• ‍🌎The Global Podcast Economy generated $9.2B in revenue in 2025, up 23% from the year before, according to Owl & Co’s Global Podcast Economy Report.

• 🏆Ana Xavier of The Podcast Space, friend of Eurowaves, released a Podcast Awards Directory: 40+ global, local, niche & community awards for podcasters.

• 📲At Investor Day 2026, Spotify shared how they’re building the next chapter of podcasts with a plethora of new tools.

• 🏆The Women Podcasters Awards has announced the winners of its 2026 awards program, recognizing outstanding women-led podcasts and podcast professionals across a wide range of categories.

• 🌎The Alliance for Measurement in Podcasting (AMP) launched to create “the first podcasting measurement framework”. Brought together by Oxford Road, it is driven by both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. (Source: Podnews)

• 🇬🇧The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. You only need the top 27 shows to reach half of all podcast listeners. (Source: Podnews)

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Eurowaves Update ☘️

Since the last issue, we have…

…+52 new subscribers.

Share this issue with your podcaster friends to keep the community growing.

If you’d like to support my work, you can sign up for a paid subscription. Reply to this email for classified ads and sponsorship opportunities.

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🎙️🌍 Podcast Recommendations 🌍🎙️

The Connect With Purpose Project

Your purpose is not some distant destination reserved for a few—it’s already within you, waiting to be heard. Often, it’s in the quiet whispers we try to ignore that hold the key to our deepest calling. This podcast is about listening to those whispers and taking the first steps, even when it feels scary. Guests have faced the same struggles—feeling stuck, unsure, or burned out—but found their way by trusting that inner voice.

Las Cosmos

A space to chat with the cosmolatines who are at the forefront of culture. From here to the world. Cosmolatines who inspire us, who are fierce, who are the future. Now. You’ll find out about everything happening in culture and the arts created by Latinos in Europe: both those who live here and those just passing through. You’ll get to know emerging cosmolatines, hear about new projects and ideas, and find out which places are in and what’s coming next.

GIANNI

Inside an old, abandoned cardboard box, Caroline happens to find three audio cassettes recorded in the 1980s by her uncle Gianni, a psychologically fragile man who disappeared years ago. From the exact moment Caroline decides to press the play button on her tape recorder, everything changes for her. She gains access to the man’s inner, intimate, and visionary world, his words retracing the most tortuous chapters of his existence. From that point on, Caroline and Gianni’s destinies are intertwined forever.

Want to see your podcast recommended?

🇫🇮 Podcasts from Finland 🇫🇮

Henna Helske is the Country Manager for Podme Finland, recognized for her strong values and extensive experience in the streaming industry. She has been building Podme’s Finnish business from the ground up since 2021 and is a member of Podme’s leadership team.

• Nikotellen: One of Finland’s most popular podcasts released its 400th episode in January 2026. The amazingly successful show is hosted by a very well-known media personality, Niko Saarinen, who has been awarded as the Radio Host of the Year four times in a row. Nikotellen presents itself as Finland’s funniest, most sexy and beloved, most straightforward and undoubtedly most talked-about podcast.
  
  Suomen suosituimpiin podcasteihin lukeutuvasta Nikotellenista julkaistiin tammikuussa 2026 jo sen 400:s jakso. Menestynyttä podcastia luotsaa maan yksi tunnetuimmista mediapersoonista, peräti neljää kertaa peräkkäin vuoden radiojuontajana palkittu Niko Saarinen. Nikotellen-podcast esittäytyy Suomen hauskimpana, seksikkäimpänä, rakastetuimpana, suorimpana ja taatusti puhutuimpana podcastina.

• Antin matka: When you need a bit of lightness to your everyday life and don’t feel like taking things too seriously, a weekly dose of Antti Holma is the perfect remedy. The actor-host, who is also known as the host of Who Wants to Be a Millionaire?, is a master of humour and distinctive storytelling who always guarantees his listeners a good laugh.
  
  Kun haluaa kevennystä arkeen eikä jaksa ottaa kaikkea haudanvakavasti, kannattaa ottaa viikoittainen annos Antti Holmaa. Haluatko miljonääriksi? -ohjelmastakin tuttu näyttelijä-juontaja on huumorin ja omalaatuisen kerrontatyylin mestari, jonka kanssa kuuntelija saa aina hyvät naurut.

• Uutiscast: Uutiscast podcast wraps up the week’s news clearly and entertainingly by focusing on three key topics every Thursday. In each episode, three experienced journalists offer the listener expertise, context, causes and consequences, as well as their direct opinions on the issues shaping the week. The podcast draws on MTV’s news resources, archives, and the expertise of MTV’s Social Affairs Department.
  

  Podmen ja MTV:n yhdessä tuottama Uutiscast tiivistää viikon tärkeimmät uutiset joka torstai kolmeen aiheeseen. Sarjan tuotannossa hyödynnetään MTV:n laajaa uutisarkistoa ja MTV Uutisten yhteiskuntatoimituksen asiantuntemusta. Äänessä ovat kolme kokenutta toimittajaa: MTV:n yhteiskuntatoimituksen päällikkö Jaakko Loikkanen, MTV:n politiikan toimittaja Alec Neihum ja vapaa toimittaja Adile Sevimli.

Thank you, Henna!

You can connect with her on LinkedIn here.

🚀Events and Opportunities🚀

• So Many Voices 2026 Call for Speakers (München, Germany)

What did you learn over the past year? Who would you like to debate with on a panel? Which topic absolutely cannot be missed? Speakers will receive a free ticket, and travel and accommodation costs covered, unless your editorial team would.

When? June 20.

• Independent Podcasters Day (International)

Where would podcasting be without the grafters, the side-hustlers and the game-changers? Independent podcasting is a feat of endurance. You deserve your own day to celebrate, and to be recognised for how awesome you are. Orbit, a Mercury Network, was built to empower people just like you, because we believe every single podcaster deserves the best opportunities to succeed. We know how tough it is. And that’s why we’re taking July 4th, and we’re renaming it.

When? July 4.

• The Thessaloniki International Film Festival (Greece, International)

The Thessaloniki International Film Festival is happy to invite podcasters from Greece and abroad to submit their works at the Podcast section of the 67th TiFF. Participating podcasters set their eyes on the Best Podcast award, accompanied by a 2,000-euro prize. The Nexus Section features podcasts that stand out for their topic, technique and use of podcast tools. Greek-speaking and English-speaking podcasts are eligible for submission, provided that they celebrate their world premiere at the 67th Thessaloniki International Film Festival and are not uploaded on any public or subscription platforms up until the end of the Festival (November 15th, 2026).

When? August 31.

That’s it for now!

Andreea